Privacy Policy

Privacy Policy

Qesque (“we,” “us,” or “our”) operates www.qesque.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from our Site. By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree with any part of these terms, please do not access the Site or our services.

1. Information We Collect

1. Device Information:
   
   • Purpose: To load the Site correctly for you and to analyze site usage so we can improve functionality.
   • How We Collect It: Automatically, via cookies, web beacons, log files, tags, and pixels when you access our Site.
   • Information Collected: Browser type and version, IP address, time zone, cookie information, pages you view, search terms, interaction patterns, and referring/exit pages.
2. Order Information:
   
   • Purpose: To fulfill your orders, process payments, arrange shipping, send invoices, confirm orders, communicate with you, screen for fraud, and to send you marketing or promotional materials, if you’ve opted in.
   • How We Collect It: Directly from you when you place an order or otherwise provide it (e.g., via a contact form).
   • Information Collected: Name, billing address, shipping address, payment details (e.g., credit card numbers, as processed by our gateway), email address, and phone number.
3. Customer Support Information:
   
   • Purpose: To respond to your inquiries or support requests.
   • How We Collect It: When you contact us for help.
   • Information Collected: Any details you include in your support request (e.g., order number, description of an issue).

2. How We Use Your Information

We use the Personal Information we collect to:

1. Process and fulfill your orders, including payment processing, shipping, and sending order confirmations and invoices.
2. Communicate with you about your account or transactions, and send you updates and support messages.
3. Improve our website and better understand how users interact with it, using analytics.
4. Detect and prevent fraud, abuse, or other potentially prohibited or illegal activities.
5. Send you marketing emails or promotional materials, if you have opted in.

3. Sharing Your Information

We share your Personal Information with third parties only in the ways described below:

1. Service Providers & Processors: We rely on Ecwid (our e-commerce platform), Lightspeed Payments, PayPal, and other service providers (e.g., payment processors, hosting providers, shipping carriers) to help us operate the Site and provide services to you. Each of these partners has its own privacy policy describing how they use your data; we encourage you to review them.
2. Legal Compliance & Protection of Rights: We may disclose your information if required to comply with laws, regulations, subpoenas, or court orders; or to protect our rights, property, or safety, or that of our customers or others.
3. Business Transfers: If Qesque is involved in a merger, acquisition, or sale of assets, user information may be transferred as part of that transaction. We will notify you via email and/or a notice on our Site before your information is transferred or becomes subject to a different privacy policy.

4. Behavioral Advertising

We and our advertising partners use your Personal Information to provide you with targeted advertisements that we believe may be of interest to you. This includes:

1. Google Analytics: We use Google Analytics to understand how visitors use our Site. Google may use cookies and similar tracking technologies to collect information about your interaction with the Site. For details, see Google’s Privacy Policy: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
2. Ecwid Audiences: We may use Ecwid’s “Audiences” feature (which integrates with third-party ad platforms) to show ads to customers who have made purchases with other Ecwid merchants and may be interested in our products. We share information about your Site usage, purchases, and email address with Ecwid Audiences; other Ecwid merchants may use that to target you with ads. To learn more, see Ecwid’s Privacy & Cookie Policy.
3. Advertising Partners: We or our partners may share information about your Site activity, purchases, or email address with ad networks such as Facebook, Instagram, or Pinterest to serve you personalized ads. This can happen directly or through cookies and other tracking technologies.
4. Opt-Out: You may opt out of interest-based advertising via:
   
   • Facebook (Opt-Out): https://www.facebook.com/settings/?tab=ads
   • Google Ads (Opt-Out): https://adssettings.google.com/
   • Bing Ads (Opt-Out): https://account.microsoft.com/privacy/ad-settings
   • Digital Advertising Alliance (DAA) Opt-Out Portal: https://optout.aboutads.info/

5. Lawful Basis for Processing (GDPR)

If you are a resident of the European Economic Area (EEA), we process your personal data under the following legal bases:

1. Consent: You have given consent for one or more specific purposes (e.g., marketing communications).
2. Contract Performance: Processing is necessary to fulfill our contract with you (e.g., to ship your order).
3. Legal Obligation: Processing is necessary for us to comply with a legal obligation (e.g., tax reporting).
4. Legitimate Interests: Processing is necessary for our legitimate interests (e.g., fraud prevention, analytics), provided those interests do not override your fundamental rights and freedoms.

6. Retention of Personal Information

We retain your personal data for as long as is necessary to:

1. Fulfill the purposes for which it was collected (e.g., to process your orders).
2. Comply with our legal obligations (e.g., retaining purchase records for tax purposes).
3. Resolve disputes and enforce our agreements. Unless you request deletion (see “Your Rights” below), we will retain your data for these purposes or until we no longer need it.

7. Automated Decision-Making (GDPR)

We do not use fully automated decision-making (including profiling) that would have a legal or similarly significant effect on you, except that Ecwid (and its payment processors) may use limited automated processes to prevent fraud, such as:

• Temporarily blacklisting IP addresses associated with repeated failed transactions.
• Temporarily blacklisting credit card numbers associated with blacklisted IP addresses. These processes do not have a legally binding or significant effect on you beyond blocking a potentially fraudulent transaction.

8. Your Rights (GDPR & CCPA)

1. If You Are in the EEA (GDPR):
   
   • Access Your Data: Request a copy of the personal data we hold about you.
   • Rectification: Ask us to correct inaccurate or incomplete data.
   • Erasure (“Right to be forgotten”): Request deletion of your personal data, subject to our legal obligations.
   • Restriction of Processing: Request that we temporarily or permanently stop processing your data.
   • Data Portability: Request a machine-readable copy of your data for use elsewhere.
   • Withdraw Consent: If we rely on consent for processing, you can withdraw it at any time (without affecting the lawfulness of prior processing).
   • Object to Processing: Object to our processing where we rely on our legitimate interests, unless we can demonstrate compelling legitimate grounds.
   
   To exercise these rights, please contact us at support@qesque.com. We will respond within the timeframes required by applicable law.
   
   
2. If You Are in California (CCPA):
   Under the California Consumer Privacy Act, you have the right to:

• Know What Personal Information We Collect, Use, Disclose, and Sell:
• Request Deletion: of your personal information, subject to certain exceptions.
• Opt-Out: of the sale of your personal information (note: we do not sell your data).
• Not Be Discriminated Against: for exercising your CCPA rights.

To make a request, please contact us at support@qesque.com. We will verify your identity before fulfilling any request. You may designate an authorized agent to submit requests on your behalf by providing written permission. We respond within 45 days, except where an extension is needed.

9. Cookies & Similar Technologies

A “cookie” is a small data file placed on your device when you visit a website. We use cookies and similar tracking technologies to:

• Remember your preferences (e.g., language, currency).
• Keep you logged in and maintain your shopping cart.
• Analyze Site usage and measure the effectiveness of our marketing efforts.
• Serve you personalized advertisements.

Below is a summary of the types of cookies we use:

Managing Cookies:
Most browsers allow you to control or delete cookies via their settings (e.g., in Chrome: Settings → Privacy and security → Cookies and other site data). Blocking or deleting cookies may impact your experience on our Site. To learn more about managing cookies, visit www.allaboutcookies.org.

10. Do Not Track

Some browsers send a “Do Not Track” signal to websites. At this time, our Site does not change its data collection or usage practices in response to Do Not Track signals.

11. Third-Party Services & Links

We rely on various third-party services—such as Ecwid (for ecommerce platform), Lightspeed Payments, PayPal, Google Analytics, Facebook, and advertising networks (Google Ads, Facebook Ads, Pinterest Ads). Each of these services has its own privacy policy describing how they collect and use your data. We encourage you to review their privacy notices:

• Ecwid: https://www.ecwid.com/privacy-policy
• Lightspeed Payments: https://www.lightspeedhq.com/legal/privacy-policy/
  If you need a region-specific version (EU, Canada, etc.), use the dropdown at the bottom of the page to select your country.
• PayPal: https://www.paypal.com/legalhub/privacy-full
• Google Analytics: https://www.google.com/intl/en/policies/privacy/
• Facebook Ads: https://www.facebook.com/about/privacy/
• Pinterest Ads: https://policy.pinterest.com/en/privacy-policy

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing any personal information.

12. Security

We implement reasonable administrative, technical, and physical safeguards to protect your Personal Information. We encrypt sensitive data (such as payment details) during transmission. However, no internet-based service can be 100% secure. While we strive to keep your data safe, we cannot guarantee its absolute security.

13. Children’s Privacy

Our Site is not directed at children under the age of 16. We do not knowingly collect Personal Information from anyone under 16. If we learn that we have inadvertently collected data from an individual under 16, we will take steps to promptly delete it. If you are a parent or guardian and believe your child has provided us Personal Information, please contact us at support@qesque.com.

14. International Data Transfers

If you are located outside the United States, please note that we (and our service providers) may process and store your information on servers located in the U.S. or other countries. By using our Site, you consent to the transfer of your information to countries that may have different data protection laws than your home country. Where required by law, we rely on appropriate transfer mechanisms (e.g., Standard Contractual Clauses) to ensure your data remains protected.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other reasons. When we make material changes, we will update the “Last updated” date and post the revised Privacy Policy on the Site. Your continued use of the Site after changes are posted constitutes acceptance of those changes.

16. Complaints & Regulatory Oversight

If you have a complaint about our handling of your personal data, please contact us at support@qesque.com. If you are not satisfied with our response, you may lodge a complaint with a data protection authority in your jurisdiction (for example, the U.S. Federal Trade Commission or your local European supervisory authority).

17. Contact Information

For additional questions about our privacy practices, please contact us at support@qesque.com.

Thank you for trusting Qesque with your personal information. We are committed to respecting and protecting your privacy.

Last updated: June 2025